CDT250
God-World-in-my-pocket
Bardo; Art; Attention
(1) CDs: 7.95
Every year Christmas rolls around, like it or not. What do you do? You meet with friends and family, and notice there's just some folks that Seem to Have Everything. Still, Christmas is for them, too, you think, and sure enough every year you find yourself wandering around looking for something in your price range for Those Who Already Have It All, but would probably like more. (I heard recently of a company, perhaps related to the God-World-in-My-Pocket developers, who've gone ahead and put the Entire Known Universe up for sale... After that gets bought, I guess they'll put up some of the Unknown and Lesser Known Universes, and before long Christmas shopping will be worse than ever...)
However, even Those Who Have It All don't often have a God-World-in-My-Pocket, not even the Gods, who you'd think would've wised up by now, rather than walking around with empty pockets.
Luckily, in this fast paced talk, E.J. Gold solves the problem. Listen and learn as he presents ideas about marketing this unique product--which I recommend everyone buy TODAY from SOMEBODY SOMEWHERE--like from Cloister Recordings, whom I know has some sitting around here and there that've been collecting special etheric particles from the Etherical Particles Division of their corporation, just in case they run into one of those Recording Angels in charge of seasonal gift giving for various recording label gods and executives.
Once you've seen one of these Pocket Worlds for yourself, you'll sigh with relief at their delightful simplicity, and may want to try selling a few yourself, if not for profit, then perhaps in the Spirit of helping some of the wandering Gods out there find a way home for the holidays...
Synopsis
The talk centers around unique handcrafted miniature products, their marketing, and the psychology of selling. The speaker discusses how to create compelling narratives around products, generate perceived value, and engage potential buyers. Various examples, including fictional stories, flea circuses, and corporate gifting, illustrate how storytelling and exclusivity can drive sales. Additionally, there is a section on setting up physical and online sales environments, handling customers, and pricing strategies.
Summary
The speaker discusses a niche business creating handcrafted miniature items, emphasizing the importance of storytelling in marketing. They describe making tiny artifacts like charms encased in watch glass, micro-detailed landscapes, and fantasy-based collectibles such as "dragons under glass."
Central to the talk is the art of salesmanship—how to create perceived value, attract customers, and maintain their interest. The flea circus example showcases how illusion generates engagement, reinforcing the idea that people buy into stories as much as they do products.
The speaker also outlines strategies for selling at fairs and online. Handling "looky-loos" (customers who admire but never buy) is a key concern, and tactics include requiring small deposits to confirm genuine interest. Pricing techniques are explored, including psychological pricing (e.g., setting three items at a non-discounted "special rate" to encourage bulk purchases).
A corporate gifting angle is suggested, where executives may be interested in exclusive, conversation-starting desk items or novelty gifts. There's an emphasis on tapping into networks and using affordable advertising, though large-scale media like The New Yorker are seen as too costly.
Ultimately, the talk intertwines creativity, business acumen, and persuasive tactics, presenting a case for selling small-scale, unique items through direct engagement and narrative crafting.
Keywords & Key Phrases
- Handcrafted miniatures
- Dragons under glass
- Micro-detailed landscapes
- Story-driven marketing
- Perceived value in sales
- Flea circus illusion
- Psychological pricing
- Looky-loos market challenge
- Corporate novelty gifts
- Exclusive artisan products
- The psychology of selling
- Advertising in niche markets
- Miniature industries
- Unique-to-market items
- Selling through engagement
Graphic Prompt
"A meticulously crafted miniature village under a glass dome, illuminated by soft lighting. Tiny houses, microscopic landscapes, and intricate details visible through a magnifying glass. A storyteller in the background, animatedly describing the scene to an intrigued audience in a cozy artisan market. The atmosphere is warm, mystical, and filled with an air of exclusivity and craftsmanship."